Our Story
Founded in 2019 by James Brown (right), we embarked on a mission to craft exceptional beer that never holds you back. Our goal? To raise the standard and push the boundaries of alcohol-free beer, ensuring it’s available in all our favorite places.
We launched with a simple, unwavering promise: to brew only the beer we love, with no compromises. Using all-natural ingredients, innovative yeast cultures, and modern brewing techniques, we create beers that are always alcohol-free, vegan, and bursting with flavor.
As an independent brewery, we thrive on the freedom to experiment and innovate. Every year, we introduce unique offerings that reflect our commitment to diversity and creativity in brewing.
We also believe that design plays a crucial role in the craft beer experience, and that holds true even for our non-alcoholic beers. Our designer, James Ockelford, drew inspiration from 1960s Japanese poster art when he discovered the symbol of the eye. After further research, he found this powerful icon represented across many cultures, yet had never been used on beer. So, we decided to change that.
The wide-open eye symbolizes being fully awake, present, and sober—an emblem of looking ahead with clarity. It’s a modernist nod to the future.
Since launching our first beers, we've made waves with bold new releases, including our Single Hop and Double Dry Hop Series, as well as exciting collaborations. We’re constantly innovating, educating, and driving change in the world of alcohol-free brewing.
We’re proud to have earned prestigious awards, glowing press reviews, and even TV features. Our small but mighty team continues to grow, as does the demand for quality alcohol-free beer. Today, our beers are widely available in supermarkets, independent stores, venues, and pubs across the UK, and we export to 16 countries.
Join us on this exciting adventure—we’re just getting started.
Beer For The Modern World®